Regenerating Ontario Tourism through Smarter Marketing and Collaboration

Culture and tourism share ties and values. Both sectors can work together to ensure the responsible restart of inclusive cultural tourism as Ontario recovers from the pandemic, which has weakened destinations’ competitiveness. The challenge is to collaborate and make cultural tourism relevant in the recovery efforts. Frederic Dimanche from the Ted Rogers School of Hospitality and Tourism Management dives into collaboration during reopening.

This lecture was part of Ontario Culture Days symposium, Now, into the Future: Cultural Tourism in Ontario, held June 16-17, 2021.

Frederic Dimanche,
Ted Rogers School of Hospitality and Tourism Management, Ryerson University

Frederic Dimanche is Director of the Ted Rogers School of Hospitality and Tourism Management at Ryerson University. He obtained his PhD from the University of Oregon and then worked as a Professor in the School of Hotel Restaurant and Tourism Administration at the University of New Orleans. After over 15 years in the USA, where he also worked as Research Director of The Olinger Group, he joined SKEMA Business School in 2001 to create and develop the Center for Tourism Management and award-winning Master programs in tourism, event, and hospitality management on the French Riviera. He has published numerous tourism-related research articles and has co-authored one book (in French) on hospitality management and another one on tourism in Russia. He has contributed as a guest lecturer and a consultant to universities, private companies, and national or regional tourism organizations in Canada, France, the USA, and other countries in Europe, Asia, and the Americas. Frederic is a past President of the Travel and Tourism Research Association Europe.